Cyberfret.com Online Guitar Lessons
     

Home > Teaching Guitar

Why You Struggle To Get Guitar Students
Guest teacher series
Tom Hess
tomhess.net

Free Download - 17 Essential Strum Patterns PDF



Tom Hess

Why You Struggle To
Get Guitar Students
by Tom Hess

Do you struggle to attract a lot of new guitar students? Do your guitar teaching ads and website not seem to really work like you want them to? Are you sick of constantly having to put effort into promotion and aren’t getting enough students from it? Does it seem impossible to fill up your teaching schedule (and keep it filled)?

If you are like most guitar teachers, you probably really struggle to market yourself (and your guitar lessons) effectively. There are a lot of reasons why it is that way, but there are two main problems that apply to almost all guitar teachers who struggle in this area.

First, most teachers lack the necessary marketing knowledge to write really good ads, create websites that work or use innovative methods to attract a lot of new students.

Second, they have a deep misunderstanding about how the process of attracting new students works. What makes things even worse is that this misunderstanding causes even those very few teachers who DO know how to write a good ad or build a decent website to fail. They too don’t get as many students as they could be getting and therefore struggle.

I’m going to show you in this article why this misunderstanding has such damaging consequences and how you can easily solve the problem, start to attract a LOT of new students and finally fill up your teaching schedule.

So, what is the problem?

Most guitar teaching promotional tools are built and used in isolation.

What does this mean? Ads, websites or other promotional tools alone aren’t strong enough to bring you a LOT of new students on a consistent basis, because they are only single pieces of a big puzzle. The huge mistake most guitar teachers make is to think that the ad or website will ‘do everything’ for them. In order to make your promotional efforts work effectively, you need to have (and  ‘complete’ the missing pieces of) a whole strategy of attracting new students.

 

Let's look at two good guitar teachers who use same ad, in the same location. For one teacher the ad works very well and he gets 12 new students in 2 weeks. For the second teacher the ad results in only 1 new student. How is it possible that one good teacher gets 12 times as many students as the other? With the exact same ad!?…

The answer is simple: teacher 1 is using a ‘strategy’.

The second teacher (the one who only got 1 new student from his ad)
used the same ‘good’ ad that the first teacher used… BUT he never understood how all the pieces of the marketing puzzle should fit together to not only attract a lot of new students, but finally to build a successful guitar teaching business. So without a real strategy, his ‘good ad’ produced ‘poor results’.

What is very likely to happen after the ad produced disappointing results for teacher 2 is that he falsely believes that the ad he used was not a ‘good ad’ (since it brought him poor results). This is a very common mistake guitar teachers make. They then either change the ad (often making it worse), they start to look for different places to display the ad, or they stop using the ad and give up. Too often people throw away the ‘good pieces’ of a strategy without realizing that something else was really to blame and needed to change in order to get the results they were hoping for. 

…Or, and this is another very common mistake, they start to copy another teacher’s ad or website (because they still think their original ad or website was the problem). They are looking at what other teachers do. So teacher A is struggling and he may look at teacher B's website and think, ‘Oh I'll copy what this teacher is doing and I'll have good results too.’ But that rarely works well, because the part that they are copying may not be the piece that teacher A needs to change.

This whole idea is exactly the same as what separates great teachers from mediocre teachers. A mediocre teacher sometimes teaches students some good stuff or interesting things that the student wants to learn, but those students may not turn out to be good guitar players, reach their goals or their true potential. Teacher B, the great teacher, isn't thinking about ‘I'll teach the student that little piece or I'll teach him this little piece’, instead there is a whole plan, system or strategy to take a student from where they are to where they ultimately want to go. So it doesn't really matter if we are talking about teaching people skills or talk about guitar teaching business and the process of attracting new students ... the philosophy is always the same. You need to have a really good strategy.

Before I go into more detail about the process of attracting new guitar students and what you need to do to make your ads and websites produce the results you want them to, test yourself now to find out how effective your methods of attracting new students really are. Test yourself here: http://tomhess.net/AttractGuitarStudents.aspx

Put yourself in the shoes of a guitar student looking for a new teacher

In order to create an effective strategy to attract new students, you need to understand how the process of attracting students really works. You need to think about what happens when a prospective student sees your ad, video or website and what happens after. Think about the flow of things and how the whole process works (from the perspective of the student, not from a teacher’s perspective).

As I mentioned before, prospective students don’t simply see an ad (or website) and then instantly become your new students in the next second. There is much more happening in between. It’s a step-by-step process. When the pieces of this process are not working together in a congruent way, then people don’t go all the way through to the finish line. That means they will never become your student.

Normally this is the place in an article where I offer some final piece of advice for you to implement. However, in this specific case 'general advice' is probably not what you need... What you want is specific advice based on your unique problems, challenges and goals. The most effective way I can help you is to know much more about where you are now and what challenges you face. I strongly encourage you to test your promotional methods now by taking the assessment on “How Effective Are You In Attracting New Guitar Students”. http://tomhess.net/AttractGuitarStudents.aspx

You will then get much more personalized and detailed advice on your unique situation and challenges.
About Tom Hess

Tom HessTom Hess is a touring musician, composer and the guitar player for the metal band Rhapsody Of Fire. He also teaches guitar players from around the world via online correspondence guitar lessons. Visit TomHess.net were you can find free video guitar lessons, free guitar playing resources and more guitar articles.


Guitar Lessons and Articles by Tom Hess on Cyberfret.com

Music Business & Career Articles

How To Transition From Your Day Job Into A Successful Music Career
How to Become a Professional Guitarist & Musician: Part 1
How to Become a Professional Guitarist & Musician: Part 2
How to Become a Professional Guitarist & Musician: Part 3
How to Become a Professional Guitarist & Musician: Part 4
Take the test - Determine your real goal as a guitarist
For Love or Money
Want to Become a Professional Musician?…Start Here
The Pursuit of the Record Deal
How to Make the Right Contacts in the Music Industry
Need Help Starting A Successful Career In Music?
How To Prepare For Gigs And Make Your Live Shows Better

Top 10 Mistakes People Make When Trying To Become Professional Musicians
How To Get More People To Come To Your Live Shows

Guitar Practice & Motivation Articles

The 80/20 Law
Fire and Inspiration
Can YOU Really Become a Great Guitar Player?
Plans Are NOT Goals
Top Secrets of Common Sense - Part 1
Musical Frustration
Why aren't you a better guitarist?
Most of you are totally out of balance
Begin at the End
An Analysis of Effective Guitar Practice - Part 1
How to Avoid Musical Burn Out
Perseverance - It Will Make You Or Break You!
Are You An Unhappy Musician? - 10 Ways To Get Musical Pain Relief
Practicing Guitar: Self Discipline or Fun?
How To Practice Guitar With A Limited Amount Of Time
11 Damaging Mistakes Guitar Players Make and How To Avoid Them
Get More From Your Guitar Practice
How To Fix Common Guitar Practice Problems

Articles for Guitar Students

Choosing a Teacher
Do you really need a teacher?
Getting No Results From Taking Guitar Lessons?
Are You a Bad Student?...I was! - Part 1

Articles for Guitar Teachers

Why You Struggle To Get Guitar Students
Top 9 Mistakes Guitar Teachers Usually Make
5 Big Mistakes You Should Avoid When Teaching Beginning Guitar Students

Teaching Chords To Beginning Guitar Students
Improve Your Guitar Teaching - Part 1
How To Get Started Teaching Guitar

Articles for Developing Your Creativity

Originality
Creativity and Expression - Part 1
Creativity and Expression - Part 2
Express Yourself
How to Develop Your Own Style - Part 1
How to Develop Your Own Style - Part 2
The Pursuit of Artistic Greatness

Guitar Technique, Songwriting & Ear Training Articles

Vibrato Control
Developing your ear
Songwriting - Part 1
Songwriting - Part 2
How To Improve Your Guitar Technique: Part 1
How To Improve Your Guitar Technique: Part 2
How To Practice For Maximum Guitar Speed - Part 3
How To Play Guitar Fast

Lead Guitar and Improvisation Lessons

How To Make A Great Guitar Solo
Improve Your Lead Guitar Playing


©2009 Tom Hess Music Corporation
All rights reserved. Used By Permission



Free Download - 17 Essential Strum Patterns PDF








Guitar Courses

Rhythm Guitar Mastery
How to strum guitar like a pro, master rhythms, and build your vocabulary of essential chords

17 Essential Strum Patterns
Learn 17 Strums, 8 Bonus Songs + Chord Book

60s Rock Strumming Songs
Learn how to play 18 classic 60s rock tunes

70s Rock Strumming Songs
Learn how to play 20 classic 70s rock tunes

80s Rock Strumming Songs
Learn how to play 20 classic 80s rock tunes

90s Rock Strumming Songs
Learn how to play 20 classic 90s rock tunes

Modern Country Strumming Songs
Learn how to play 16 modern country songs

Guitar Lick Factory
A system for creating rock & blues guitar licks